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Post: What is SEO and How Does it Work?

What is SEO and How Does it Work?

What is SEO and How Does it Work?So, what is SEO? SEO is an acronym for search engine optimisation. This is the process of taking steps to ensure your website or a piece of content on your website ranks higher on Google.  It means that your website will receive more organic traffic. SEO also involves making changes to your website so that your website appears more attractive to a search engine like Google.  SEO helps increase your website’s visibility as the higher it ranks, the more people will see it. SEO is an essential tool in your online marketing arsenal. It can help you increase your website’s visibility and draw in more people. This, in turn, means more leads and more sales. SEO can deliver the results you need to rise to the top of the search engine rankings.

So how does it work?

Every business in today’s world should have an online presence. However, your online line presence is only as good as your visibility. Websites are great for marketing and tracking purchases, but they are useless if they aren’t visible. To start off search engine optimisation is to be certain of what and why you are optimising. In a nutshell, this means finding out what terms people are searching for. These are known as keywords. Keywords are the terms people are searching for in search engines like Google. Thorough keyword research ensures that your website is visible on all search engine results. The content on your website should also be relevant, and the keywords relevant to the content. Another aspect that works hand in hand with SEO is your user experience or UX. This helps with high conversion and retention rates.

Finally, SEO is a cost-effective, long-term strategy. SEO is also the foundation of a complete marketing strategy. When a business owner understands what his website users are actually looking and what they want, he can then use this knowledge across his website to gain more visitors and increase his business’ visibility.  Contact us today and we can explain all aspects of SEO for your busness website.

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Get In touch

If you’re unhappy with your current solution, be that Yell or another company, drop us a line using the form below or give us a call now on 0161 928 7115 to arrange an initial meeting. In return for a cup of tea and an hour of your time, we’ll explain how we can help you to grow your customer base, and probably save you some money and hassle at the same time.

4 Progress House, 17 Cecil Rd, Hale, Altrincham, Cheshire, WA15 9NZ

0161 928 7115

Read Our Reviews

2 Magpies SEO Ltd is rated 5 out of 5.0 stars based on 29 review(s).

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Worked with 2magpies for the last five years really made a positive difference to our business.

- Geraldine Rees

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Great working with Hattie she’s made a real difference

- Debbie peers

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Great working with Paul ,he really understands our business

- Geraldine

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Had a positive affect on business

- S hodgkiss

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Paul is very imfomative and has helped our business immensley . He is friendly, professional and gets results. We wouldnt hesitate in recommending him.

- Steve @ The Flooring Centre Nw Ltd

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Been working with 2magpies for years and years and we have seen an increase in our customer base year on year

- Amanda

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excellent service we recommend.

- Louise

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I’ve worked with 2magpies for the last 5 years and the work they do has made a real difference to my business

- Dave Neary

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excellent advice given, professional website, has had a positive impact on the business, would highly recommend

- Barry

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I have worked with Paul at 2 Magpies for over 10 years now and not being very knowledgeable about digital marketing he has ensured that my business has kept up to date with the ever changing requirements of digital advertising.

- Dave Evans

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Absolutely fantastic work, would highly recommend

- Paul

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Worked with Paul for the last 5 years, the work he has done for us has had a real positive effect on increasing our turnover.

- DEBRA BOOTH

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Thanks to the guys at 2 magpies for the ongoing sevice they have provided to us for the last three years, we are now way up in the google listings and have benefitted from the uptake in enquiries which has led to more business. We look forward to Pauls monthly visit, he is a real gentleman and explains his business in plain speak, we would not hesitate to recommend their services to anyone looking to increase their on line presence.

- sean Joyce

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We are a firm of solicitors and 2 Magpies have been our SEO providers for some years now. Paul and his team have always provided down to earth, honest, quality advice and service at a reasonable price and it is much appreciated

- MARK RANDALL

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Paul and all the team at 2Magpies are always helpful and efficient. We get a first class service every time.

- David Barrington

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Great company to deal with, very helpful and supportive.

- Kate McLoughlin

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They have made a real impact on the success of our business

- Kim

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Paul and Hattie have worked tirelessly to improve our sites page ranking which has had a real positive effect on our business.

- Jill

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Paul has worked with us for over 5 years now making a real difference to our on line presence. His advice has saved me money and he has increased my customer base .

- Chris Bloor

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Paul is a breath of fresh air,his enthusiasm and commitment to improving our website and marketing has made a big impact in our business

- John

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AMAZING COMPANY USED THEM FOR YEARS

- MARK WYNNE

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Easy to work with make sense of the digital world and more importantly increased our client base

- julie

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Working with Daine at 2Magpies is a great experience and highly productive. I've been working with him for three months now and found his professionalism and support to be really useful. The progress we are making is encouraging and what I've been looking for. Thank you

- Sue Ricks

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Paul has been instrumental in improving our customer base over the last 10 years.

- David Williams

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Dealt with Paul for 5 years. Always honest and reliable and has done a fantastic job for our company. Would always recommend.

- Glynne Lever

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Cant wait to see Paul & Hattie each month to cheer me up. Been using this lot for about 3 years and found them to be proffessional without the airs & graces.

- Russell Tiffany

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I use 2 magpies to promote my headshot photographer business, now when someone searches on Google I appear on the first page in different areas, this has resulted in an upturn of new clients & business, great to deal with offering a personal service with fantastic results.

- Sandi Hodkinson

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Lovely friendly company to deal with. Makes sense of online marketing 👍

- Rachel @ Countrywide UPVC

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great SEO company. been working with them for 4 years, and they've had a real impact on my business.

- La Bourdonnerie