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The question \u201cWhat is an SEO strategy<\/em>?\u201d could come from your client, your team or web development specialist. Today, traditional brick and mortar businesses have discovered that unless they stay in step with technology and connect with customers, they will be out of the reckoning. Statistics reveal that 97% of clients who need a local business begin by searching for one online. More than 90% of searches in the UK happen on Google. If your business doesn\u2019t feature on the first two search pages, it\u2019s possible that it may not get noticed at all. This is where your SEO strategy has to kick in. At 2 Magpies, our team of young, dedicated and highly talented professionals can partner you in creating a unique, efficient and affordable SEO strategy to take your business goals forward.<\/p>\nIn simple terms<\/h4>\n
SEO (search engine optimization) strategy is a plan to take your business website to a higher rank on the Google search pages. Our agency offers a strategy that increases your organic rankings through well-thought-out and effective planning. We avoid the so-called \u201cblack hat\u201d strategies and underhand tactics such as keyword stuffing or link scraping. These may work in the short term, but Google algorithms will soon spot these tactics and your site could get penalized or even blacklisted. We believe that innovative design, easy navigation, simple yet elegant graphics and visuals, modern tech features and fresh, relevant, original content work best. This helps your site to remain at high rankings, while playing by the rules set by the search engine.<\/p>\n