What people say about your company online has become critical. A good or bad review can impact massively on a business, and clever companies are alert to this. Platforms such as Facebook, Youtube, Twitter and Pinterest can be used for acquiring AND retaining customers.

What people say about your company online has become critical. A good or bad review can impact massively on a business, and clever companies are alert to this. Platforms such as Facebook, Youtube, Twitter and Pinterest can be used for acquiring AND retaining customers.